Why Might My Registration be Refused
Trademark registration are most often refused be some else is already using the mark. This is known as likelihood of confusion. If their product or service is similar to yours, or if theirs is a famous mark, it will be difficult to register your trademark because it will confuse consumers, or tarnish the value of the existing trademarks.
Trademark regististration may also be refused if the mark is generic, descriptive, or suggestive. Marks that name a product or service, describe the product, or even suggest the product may be refused registration.